Who to sell to

Priority segments

prodesk24 partners do best with businesses that already have daily transactions and a pain you can point at. Lead with these — not only NGOs or schools.

• Factories and manufacturers — stock, production, wholesale invoices.
• Fuel stations — pumps, tanks, readings, leakage, shift sales.
• Malls and multi-store retailers — branches, transfers, one owner view.
• Wholesale and distribution — bulk invoices, warehouses, credit customers.
• SME shops and retail chains — POS, stock, Paystack, storefront.

Also strong when you know the vertical — see the schools, clinics, hotels, and services playbook for restaurants, lounges, hotels, clinics, schools, logistics, print, barbershops, cleaning, and waste operators.

Qualification (ask these)

1. What do you sell, and from how many locations?
2. How do you take money today — cash, MoMo, card, credit?
3. How do you know what is in stock at the end of the day?
4. How many people need their own login?
5. Are you comparing us to Excel, a cash register, or another software?
6. Who decides, and can they start a trial this week?

Good-fit signals

• The owner is tired of theft, stockouts, or “the bookkeeper has the only Excel file”.
• They already pay for internet and smartphones.
• They have more than one attendant and no shared system.
• They want receipts that look professional for GRA or for customers.

Poor fit (do not force it)

• Someone who wants you to host or build a custom app from scratch.
• A prospect who will not let staff use a phone or computer at work.
• A deal that only works if you secretly discount checkout. Use the large-deal process instead.

Opening line

Copy

“prodesk24 is the system your cashiers and your accountant actually share. You sell, we keep stock and money in one place — and it is already hosted, so you are not buying a server.”